Self Care Is Not Selfish

All day long you care for others.

You care for your spouse, your children, your clients, your job, your friends. 

But let me ask you something:

Who is taking care of you? 

Are symptoms like fatigue, weight gain, anxiety, or chronic pain holding you back from doing what you love?

With demanding expectations at work, home and from within, women are pushing themselves past their limits and feeling “run down” has become the norm.

It’s time to start taking care of YOU.

Let me help you create healthy habits that stick, so you can double your energy, lower stress,  find your happy weight and feel healthy, balanced, energetic and confident to do more of what makes you happy.   


 I’m ready to hold that space for you, sweet friend.

Massage Therapy 1-1 Health Coaching Group Coaching Nutritional Wellness 


Picture this, just for a moment:

Imagine waking up each morning feeling excited about your health and your future; full of energy to start the day with a feeling of relaxed confidence, knowing you are stepping into your most healthy and energetic self. 

For the first time in years you love the skin you are in.

 Imagine trading your feelings of being overwhelmed and stressed out for feelings of renewed purpose as you finally choose to take care of yourself, go after what makes your heart sing, and invest in your well-being and health. 

Self Care is not selfish

It’s a necessity to help you live life with abundance and joy and be your healthiest and most energetic self.

When you take care of your health and nourish yourself, you are able work, play, love and care for others from an A+ version of who you are rather than the D- depleted version.

I’d love to help you step into that space and flow through your day with a new vitality.

“Chris seems to take my messy week and sprinkle it with sunshine…then turns it around and allows me to take credit for it. She has an amazing gift of holding up a mirror even when you may not want to look at it…the tools I am receiving from our meetings are tools that will help me build the life I want. I am forever grateful for her and her support.”


I know that so many of you have tried wellness programs that didn’t stick. Those programs were missing the right system, support and accountability to create lasting habit changes that create deep transformation.

I know you’re sick of going back to the “same old, same old” of getting the same results you don’t want.

(We’re going to lock-in those habit changes for good, together!)

 I’m here to transform your health care and self care.  

Book Your Appointment Today 

Massage Therapy1-1 Health CoachingGroup Health Coaching The Restart Program 


The Shine Wellness Story

I understand your struggle with your health because I’ve been there, too.


25 years ago, I had just moved to a new town by myself, bought a house and was traveling across 3 states as an account executive. I struggled with anxiety and stress from my busy corporate job, and I knew it was causing my health to suffer. I was feeling burned out and like there was never enough time to do what needed to be done. I was eating out constantly and no where close to eating real whole food. I felt depleted, low energy, cranky, out of balance and unfulfilled. I decided enough was enough.

It was time to make some changes and start taking care of myself.

I started my healing journey small, with bite size steps to get back to the essentials of self care and create new healthy habits that gave me back my energy, my joy and my focus, to do more of what I loved and less of what I didn’t. And it worked!


First, I took a yoga class.


Yoga introduced me to the world of natural healing and approaching myself with compassion and awareness as part of taking care of me. I loved it so much I became a certified Yoga teacher to help others manage stress with compassion and to empower them to feel vibrant in their body, mind and spirit.


Then, two years later my first son was born, and in an effort to nourish my family and myself, my natural healing knowledge expanded into nutrition.


The deep dive I took into nutrition helped me learn how to keep my kids healthy and give them the best foundation for life.

(And isn’t that what we all want to build for our kids and family, a foundation for a healthy, vibrant life?)


Years later, my healing journey led me to become a massage therapist and combine my knowledge of whole food nutrition, stress management and wellness into a practice that could serve others.


My passion for nutrition led me to become a Nutritional Therapy Practitioner, and creating transformational habit change led me to additional certification as a Certified Holistic Health Coach. And that’s where big things started shifting. I found the formula that worked for me and my clients.


 Solid Nutrition + Healthy Habits Formation = Life Change!


And once I started meeting with my massage therapy and coaching clients, learning their stories, giving them personalized treatments, practical wellness education, and seeing their (amazing!) results, it was like everything clicked into place for me.

My journey that started with small steps of self-care has finally come full circle, and I know this is what I was meant to do.

I love my job because I get to truly help women on a deep level.

Not only with their health challenges, but also with their outlook on their life, and their view of themself and their worth.


“I feel healthier and happier with what I am putting into my body. Thank you for your compassion and support, your knowledge and encouragement is amazing

Allison, Health Coaching Client



Oh, and in case you’re curious, here’s the boring, cover-letter friendly version:

Christine Williams | Owner, Shine Wellness | Massage Therapist | Health Coach | Nutritional Therapy Practitioner


A glimpse at my involvement in the holistic wellness community:


  • 20 year Yoga Teacher

  • 6 year Master Holy Yoga Teacher

  • 5 year Licensed Massage Therapist

  • Specialized certification in Clinical Neuromuscular Therapy and Structural Bodywork

  • Certified Integrative Reflexology Practitioner

  • Certified “Nurturing the Mother” Prenatal Massage Therapist 

  • Certified Nutritional Therapy Practitioner

  • Certified Holistic Health Coach

  • Weston A. Price Foundation Chapter Leader – Teaching how to make traditional homemade food like sourdough bread, butter, fermented veggies, kombucha.

  • RESTART instructor – a 5 week nutritional program that transforms your health in 5 weeks with education, support and community.

  • Partner with local doctors, nurses, acupuncturists and chiropractors, including Northeast Gastroenterology and Digestive Health Associates, Northeast Integrative Medicine, Lockney Wellness and Acupuncture, Carolina Total Care Chiropractic, CHS Holistic nurses and more.

    5 interesting facts about me:

    • Most people don’t know that I got married in Scotland.

    • My husband and I LOVE to travel together and experience new places and foods, especially craft beers.

    • I have a 15 year old cat named Whiskers.

    • My favorite place I have visited is Scotland. I want to go back and see more of that beautiful country I missed the first time. Especially the Islands of Iona and Skye.

    • My favorite form of self-care is my weekly massage and time in the mountains to hike, read or knit and a semi-annual trip to the Well of Mercy for some recharging time to reconnect with myself, my higher power and to unplug.


How to get started:

  • For Massage:When you book an appointment for massage, you’ll get a confirmation email of your appointment. 3 days before your appointment you’ll get a reminder. After your appointment, you’ll also get a follow up email asking how your experience was.


  • For 1-on-1 Health Coaching: You’ll start by booking a free coaching call. Just click on the link that says “Schedule Your Free Empowerment Session ” If we’re a good fit, we’ll schedule our first coaching session during the empowerment session. After our call, you’ll get an email with the client agreement for you to sign and return to me prior to our first coaching session.


  • For Group Health Coaching: Go to the group coaching and click on the “join the group” button to purchase the group program. When you purchase the Group program, you will get an email with the group client agreement for you to sign and return to me and weekly materials will be sent to you prior to our weekly meeting. You’ll also get instructions for participating in our Private Facebook Group (If applicable).

    Not sure which of my offerings you need to start with?

    Have some personal questions about your situation you’d like to discuss before signing up?

    Go ahead and schedule a free Empowerment Session and we can figure that out on the phone together!


This is about you.


This is your moment to finally choose yourself first, and change the tapes that have been playing the “I don’t have time for ME,” or “it’ll never work for ME” dialogues in your head.


These techniques DO work, and you DO deserve to make your health and your well-being a priority.


I can’t wait to work with you!

Schedule Your Free Empowerment session Now 


Pssssst! Wondering what happens if you click that purple button right up there and schedule a call?

 I’m so glad you asked! Your Empowerment Session is 100% free, with no strings attached. It’s our chance to get to know each other, see if we’re a good fit, and outline our plan for tackling your health challenges together so you can finally invest in the life (and body) you’ve been dreaming of!

21 Days of Essential Self Care


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