Well, hey there friend, so sweet of you to drop by!  Since your here, let me tell you a bit about Shine Wellness…

I’m Christine Williams, but my friends call me Chris. I’m a Licensed Massage and Bodywork Therapist, a Nutritional Therapy Practitioner, a Holistic Health Coach and a Transformational Lifestyle Coach in Concord, North Carolina.

I’ve created Shine Wellness as a place you can relax, nourish and transform your tired, depleted, over worked self into a relaxed, confident, empowered you, so you can live your most vibrant and fulfilled life, everyday! 

And here’s why…

Over the years, I’ve come to believe and experience that when you take care of yourself and invest in self care, everything else seems to fall into place. 

At first, I thought if I took time to get a massage, or take a break and do something fun, that I was taking away from my family and my job. I thought I just had to plow through, full speed ahead and just get it done. That’s the message we hear, right? Take care of everyone and everything else first, and when it’s done, you can take time for you.

Well let me tell you friend, that’s a backwards message and one that sets you up for being run down, burned out and unhappy. Can you relate?

I understand your struggle because I’ve been there, too.

I’ve been a busy account executive traveling across 4 states, eating on the run and staying up late and trying to juggle it all. I’ve skipped meals, sometimes not even eating until dinner time and running on coffee. I’ve spent decades focusing on my children and my marriage and putting my needs on the back burner.

 As a result, I’ve suffered from IBS and digestive issues, anxiety, depression, feeling overwhelmed and stressed out and carried a few more pounds around the middle than I wanted to. 

As a busy mom with a clan of 5 kids and a husband to love, a business to run and clients to serve, I’ve found out that in order to serve everyone with the time and attention they deserve, I MUST take time for me. 

I’ve learned that when I nourish myself with healthy REAL food, and take the time to do things I love; like getting a massage, going for walks in the woods, attending a yoga class, practicing mindfulness and slowing down to smell the flowers, (and sit down for lunch), I actually get more done with a happy more peaceful heart. 

Self Care is NOT selfish.

By investing in some “me” time, my family, friends and clients get the A+ version of me who is relaxed and joyful, instead of the cranky, “hangry,” tired and critical D- version that just wants to fall into bed at night. 

If you can relate, You’re in the right place. 

It’s time for YOU to “Get Your Spark Back” 


 Our Spark, that part of ourselves that feels alive and free to explore what makes our own heart sing. A version of our own empowered self that creates and get’s what we want out of life.

So let me ask you, how are you taking care of you? 

  • Are you struggling to get through the day with enough energy to come home and make dinner?  Has take-out food become the norm?

  • Are you feeling overwhelmed and anxious about how to get everything done, and still have the energy to enjoy family time?

  • Are weight gain and chronic pain holding you back from doing things like enjoying the outdoors or feeling confident in your own skin?

  • Is that inner critic always finding something wrong instead of what you’ve done right!  

  • With demanding expectations from work, home and what we put on ourselves, women are pushing themselves past their limits, putting themselves last and feeling “run down” and “stressed out” has become the norm.

If your feeling depleted and unfulfilled, it’s time to create a new possibility.

 I’m ready to hold that space for you, sweet friend.  


Massage Therapy Transformational Health and Lifestyle Coaching Group Coaching Join The Tribe The Restart Program 


What clients are saying…

“Christine is the best! She listens and expertly targets the muscles that are causing the pain. She has helped me so much; I highly recommend Shine Wellness.”

-Kathy, Massage Therapy Client

“Chris seems to take my messy week and sprinkle it with sunshine…then turns it around and allows me to take credit for it. She has an amazing gift of holding up a mirror even when you may not want to look at it…the tools I am receiving from our meetings are tools that will help me build the life I want. I am forever grateful for her and her support.”

-Laurie, Health Coaching and Massage Therapy Client 

“I feel healthier and happier with what I am putting into my body. Thank you for your compassion and support, your knowledge and encouragement is amazing

Allison, Health Coaching and Massage Therapy Client

I’m always completely calm and relaxed after a massage & reflexology session with Chris! She’s THE BEST!! Constantly looking forward to my next appointment!

Read more kind words here 



Oh, and in case you’re curious, here’s the boring, cover-letter friendly version:

Christine Williams | Owner, Shine Wellness | Massage Therapist | Holistic Health Coach | Transformational Lifestyle Coach |Certified Nutritional Therapy Practitioner


A glimpse at my involvement in the holistic wellness community:


  • 25 year Yoga Teacher

  • 7 year Master Holy Yoga Teacher

  • 6 year Licensed Massage Therapist

  • Specialized certification in Clinical Neuromuscular Therapy and Structural Bodywork

  • Certified Integrative Reflexology Practitioner

  • Certified “Nurturing the Mother” Prenatal Massage Therapist 

  • Certified Nutritional Therapy Practitioner

  • Certified Holistic Health Coach

  • Transformational Life coach

  • Weston A. Price Foundation Chapter Leader – Teaching classes on how to make traditional homemade food like sourdough bread, butter, fermented veggies, kombucha.

  • RESTART instructor – a 5 week nutritional program that transforms your health in 5 weeks with education, support and community.

  • Partner with local doctors, nurses, acupuncturists and chiropractors, including Northeast Gastroenterology and Digestive Health Associates, Northeast Integrative Medicine, Lockney Wellness and Acupuncture, Carolina Total Care Chiropractic, CHS Holistic nurses and more.

    Some interesting facts about me:

    • Most people don’t know that I got married in Scotland.

    • Cooking and having fun with my kids in the kitchen makes my heart sing.

    • I love to work with my hands and get creative. Knitting, making candles, crafting, cooking. (maybe that’s why I love my work as a massage therapist, I get to use my hands)

    • My husband and I LOVE to travel together and experience new places and foods, especially craft beers. I think I have a gypsy heart.

    • I have a 15 year old cat named Whiskers. (He is the most “chill” cat I know. Maybe that’s why he’s lived so long.)

    • My favorite place I have visited is Scotland. I want to go back and see more of that beautiful country I missed the first time. Especially the Islands of Iona and Skye.

    • My favorite form of self-care is having quiet time in the morning, my weekly massage, a walk in the woods, and a semi-annual trip to the Well of Mercy for some recharging time to reconnect with myself, my higher power and to unplug.


How to get started:

  • For Massage: When you book an appointment for massage, you’ll get a confirmation email of your appointment. 3 days before your appointment you’ll get a reminder. After your appointment, you’ll also get a follow up email asking how your experience was.


  • For 1-on-1 Health Coaching: You’ll start by booking a breakthrough session coaching call. Just click on the link that says “Apply for Your Breakthrough Session.” If we’re a good fit, we’ll decide on the best program to meet your goals and pick a start date to begin. After our call, you’ll get an email with the client agreement for you to sign and return to me prior to our first coaching session.


    Have some personal questions about your situation you’d like to discuss before signing up?

    Go ahead and apply for a Breakthrough Session and we can figure that out on the phone together!


This is about you.


This is your moment to finally choose yourself first, and change the tapes that have been playing the “I don’t have time for ME,” or “it’ll never work for ME” dialogues in your head.


These techniques DO work, and you DO deserve to make your health and your well-being a priority.


I can’t wait to work with you!


apply for a breakthrough session Now 


Pssssst! Wondering what happens if you click that purple button right up there and schedule a call?

 I’m so glad you asked! Your Breakthrough Session is 100%  no strings attached. It’s our chance to get to know each other, see if we’re a good fit, and outline your plan for tackling your health challenges together, so you can finally invest in the life (and body) you’ve been dreaming of!

Join the 5 Week Sacred Self Care Challenge and Get your FREE Magic Snacks and High-Quality Foods Cheat Sheets

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Hello Sweet Friend! Thanks for visiting Shine Wellness with Christine Williams. I see you have already joined my Wellness Tribe and I am so glad to have you here! My wish for you is that you feel the full breath of possibility so you can Shine Brightly! If you are ready to book your breakthrough session, Just click on the "work with me" button on this webpage and click on "apply for your breakthrough session." I look forward to talking with you soon! Chris