Well, hey there friend, so sweet of you to drop by!  


Transformational Coaching For Soulful Women Wellness Entrepreneurs Ready To Create ABUNDANCE and FREEDOM So They Can Light Up The World Without Burning Themselves Out!




I’m Christine Williams, but my friends call me Chris.

I love fresh flowers, traveling the world, walks in the woods, inspiring books, sunshine, the mountains, a great cup of coffee, natural remedies, & big hugs.

I have a superpower, (I’m a time bender) and I love to teach other women entrepreneurs how to reclaim their time, live, lead and be well so they can create the soulful life and business they desire with flow, freedom and fulfillment. 

I’ve been captivated with women’s spirituality, holistic health, and empowering women as a vehicle for making the world a better place, since I was a small child marching in the equal rights parades in DC with my grandmother.

I’m a Certified Master Transformational Coach, Certified Holistic Health Coach, Certified Life Coach and Certified Nutritional Therapy Practitioner, and have learned from some of the top teachers, coaches and mentors in the industry.

My secret sauce is working with women to up level the mindset work (the inner game) and creating long term habits of success (the strategy) so they can create the income and make the impact that transforms lives.

I believe the world needs more women who are truly empowered to soul-fully and confidently pursue their passion and purpose in a way that doesn’t lead to overwhelm, stress, sickness or burnout. 

I have some other special superpowers too, like creating heart centered connection and lifestyle strategies that are sustainable for women leaders & entrepreneurs so that they can create lives and businesses that feel abundant and free. 

I’ve married all of these things together to solve the problem of too many women falling into scarcity, burnout, depletion, overwhelm and feeling like they need to go it alone with hustle and striving instead of freedom, flow and ease. 

I’m on a mission to help women wellness entrepreneurs overcome the fears, self-doubt, “shoulds,” and lack of knowledge, support, community, and real examples that keep them from playing bigger in all areas of their lives so they can shift from exhausting hustle to empowered flow in their business and life and create ABUNDANCE in all areas.

That’s why I’m so passionate about leading high-level + heart centered private coaching sessions, group coaching programs and masterminds with women who are ready to receive the support they need to thrive and create the wellness practice and life their souls came here to create. 


As a transformational coach for women wellness entrepreneurs,  I help you live, lead, & create abundance and freedom, so that you can stop feeling stuck and start taking authentic action. I help you turn your fears into leadership, your vision into your secret sauce, and your self-doubt into empowered action. YOU get to create success on your own terms. 


Ease. Flow. Balance. Health. Energy. Confidence. Joy. Freedom. Excitement. Support. Empowerment. Abundance. 


This is possible for you.


I’d love to show you the way!

Please reach out to me at shinewithchris@gmail.com if you’d like to inquire about working together, women’s retreats, media features, or speaking opportunities.


Work With Me  



As a heart-centered leader with a passion for empowering women, I know you can step fully into your most energetic, confident, empowered self and live an impactful, abundant & soulful life. 



 I understand your struggle because I’ve been there, too.

I know how you feel because I’ve been there too. After 17 years as a stay at home mom, homeschooling my 3 boys, I went through a divorce. I went back to school and decided to follow my dream of building a wellness practice while raising my 3 boys. It was liberating and empowering but I was also stressed out, trying to do it all, and suffering from all kinds of hormonal imbalances.

My weight crept up. I went through early menopause in my 40’s, I was feeling anxious, depleted and stressed out, eating chips and cheese for dinner and too much wine, and I had that mean girl voice telling me all the ways I just didn’t measure up.  Outside I looked like I was handling it all, but inside I was suffering quietly. 

I knew that something needed to change soon. I was dealing with way too much and my body and mind were suffering. I took on too much and unintentionally put my own needs on the back burner in service of taking care of my new business and family. 

What I was doing was not sustainable. If I wanted to be the kind of mom and wellness practitioner I wanted to be, and build the wellness practice of my dreams, I needed to get this figured out. 

So I searched for a training program that was focused on how habits are created in the brain. I found a program based in something called “neuro-linguistic programming.”  It taught me the Transformational Coaching Method of speaking the language of your brain. And that’s when everything clicked for me. I learned how to help myself and my clients transform old limiting beliefs that were keeping them stuck in the rut of overwhelm, doing too much and defaulting back into old habits, into sustainable ones that created long-term well-being, abundance, balance, flow, confidence, and fulfillment. 

THIS was the missing piece that I needed. It was amazing. And….

After I completed my certifications and mastery trainings I still felt… well, lost. What I learned about helping others transform their lives had very little to do with actually running and building a wellness practice. I was thinking:

  • Where do I start?
  • What’s my niche?
  • How do I find clients?
  • How much do I charge?
  • What do I offer?
  • Do I coach 1-1 or groups?
  • How do enroll clients effectively and consistently?
  • What online systems do I need to set up?

Plus, the mindset blocks that arise when your just starting out:

  • Money! Asking for it and receiving it, without feeling sales-ey. 
  • Feeling like I was doing it wrong if I got a “no”
  • Feeling like anyone who said ‘No’ was a time-waster
  • Feeling like an imposter- who am I to create this kind of income and life?
  • Unsure if this coaching thing was even going to work
  • Feeling like I needed more training to finally be worthy of getting paid
  • Wasting time on free downloads and webinars
  • Comparing myself to other coaches who were making 6 figures when I wasn’t 
  • Wondering if my ideas would even work.

I was determined to make my wellness practice thrive and spent a lot time, $$$ and trial and error to build systems and programs to run a thriving holistic wellness practice! I felt frazzled trying to “do all the things.”

It became clear after struggling, that I needed help to simplify and become intentional. I invested in my own coach and that’s when things really turned around. I was no longer lone-wolfing it. I was learning from someone who was heart-centered, authentic and KNEW how create a thriving 6 figure practice with freedom, flow and integrity. I up-leveled dramatically in my business and in my personal life. And it happened FAST. Within 6 months I was well on my way to 6 figures. I consistently hit 5 figure months and I was well nourished and taking care of me. Working harder was NOT the way. 

She taught me a few simple strategies that worked really well for me. Combined with mindset shifts that allowed me to embrace abundance and create success on my own terms, rather than trying a bunch of things that had been recommended to do in various training programs. 

After so much time struggling, I was ecstatic that I finally found what works, which is why I knew I had to share it with women wellness entrepreneurs like you!

Today I feel a new sense of abundance, freedom and create success on my own terms and I teach other women wellness entrepreneurs how to do the same.

You don’t need to do ALL THE THINGS.

And you can’t build a thriving sustainable practice from depletion. Instead, they build their practices from a place of being fully nourished and sourced. I teach them how to reclaim their time, their energy and most importantly, believe in themselves and how to catch their dreams.

You TOO, can create abundance, freedom and flow and I’d love to show you how. 



 It’s time to create a new possibility. 

 I’m ready to hold that space for you, sweet friend.   


Work with me 



What clients are saying…

“Chris seems to take my messy week and sprinkle it with sunshine…then turns it around and allows me to take credit for it. She has an amazing gift of holding up a mirror even when you may not want to look at it…the tools I am receiving from our meetings are tools that will help me build the life I want. I am forever grateful for her and her support.”  Laurie, Coaching Client


 “I feel healthier and happier. Thank you for your compassion and support, your knowledge and encouragement is amazingAllison, Coaching Client


Oh, and in case you’re curious, here’s the boring, cover-letter friendly version:

Christine Williams | Owner, Shine Wellness | Massage Therapist | Transformational Health Coach | Holistic Lifestyle Coach |Advanced and Mastery TCM Coach|Certified Nutritional Therapy Practitioner

A glimpse at my involvement in the holistic wellness community:


Transformational Health Coach


Transformational Life coach


Advanced Transformational Coach


Mastery Transformational Coach


Certified Nutritional Therapy Practitioner

  • Weston A. Price Foundation Chapter Leader – Teaching classes on how to make traditional homemade food like sourdough bread, butter, fermented veggies, kombucha.

6 year Licensed Massage Therapist

  • Specialized certification in Clinical Neuromuscular Therapy and Structural Bodywork

    • Certified Integrative Reflexology Practitioner

    • Certified Raindrop Technique Specialist


Partner with local doctors, nurses, acupuncturists and chiropractors, including Northeast Gastroenterology and Digestive Health Associates, Northeast Integrative Medicine, Lockney Wellness and Acupuncture, Carolina Total Care Chiropractic, South Lake Women’s Healthcare, CHS Holistic nurses and more.

Some interesting facts about me:

    • Most people don’t know that I got married in Scotland.


    • Cooking and having fun with my kids in the kitchen makes my heart sing.


    • I love to work with my hands and get creative. Knitting, making candles, crafting, cooking. (maybe that’s why I love my work as a massage therapist, I get to use my hands)


    • My husband and I LOVE to travel together and experience new places and foods, especially craft beers. I think I have a gypsy heart.


    • I have a 15-year-old cat named Whiskers. (He is the most “chill” cat I know. Maybe that’s why he’s lived so long.)


    • My favorite place I have visited is Scotland. I want to go back and see more of that beautiful country I missed the first time. Especially the Islands of Iona and Skye.


  • My favorite form of self-care is having quiet time in the morning, my weekly massage, a walk in the woods, and a semi-annual trip to the Well of Mercy for some recharging time to reconnect with myself, my higher power and to unplug.


How to get started:

For 1-on-1 Transformational Coaching: You’ll start by booking a Soul Shine Success Session. Just click on the link that says “Start Here.” If we’re a good fit, we’ll decide on the best program to meet your goals and pick a start date to begin. After our call, you’ll get an email with the client agreement for you to sign and return to me prior to our first coaching session.

For Group Coaching: Let’s chat in a success session to make sure it’s right for you. 

Have some personal questions about your situation you’d like to discuss before enrolling?

Go ahead and apply for a breakthrough session and we can figure that out on the phone together!


This is about you.


I can’t wait to see you shine!


book your From Frazzled To Freedom Breakthrough call Now 


Pssssst! Wondering what happens if you click that purple button right up there and schedule a call?

 I’m so glad you asked! Your call is 100% no strings attached. It’s our chance to get to know each other, see if we’re a good fit, and outline your plan for tackling your challenges together, so you can finally invest in the life you’ve been dreaming of!