Well, hey there friend, so sweet of you to drop by!  


Transformational Coaching For Soulful Women Wellness Entrepreneurs Ready To Reclaim Their Time, Energy and Power So They Can Light Up The World Without Burning Themselves Out!




I’m Christine Williams, but my friends call me Chris.

I love fresh flowers, traveling the world, walks in the woods, inspiring books, sunshine, the mountains, a great cup of coffee, natural remedies, & big hugs.

I’m always asked how do I do what I do and still manage to look peaceful and relaxed. It’s one of my superpowers (I’m a time bender) and I love to teach other women entrepreneurs how to reclaim their time, energy, confidence and personal power so they can create the soulful life and business they desire with flow, freedom and fulfillment. I call it Time Bending! 

I’ve been captivated with women’s spirituality, holistic health, and empowering women as a vehicle for making the world a better place, since I was a small child marching in the equal rights parades in DC with my grandmother.

I’m a Certified Master Transformational Coach, Certified Holistic Health Coach, Certified Life Coach and Certified Nutritional Therapy Practitioner, and have learned from some of the top teachers, coaches and mentors in the industry.

My secret sauce is working with women to up level the mindset work (the inner game) and creating long term habits of success (the strategy) so they can create the income and make the impact that makes their SOUL SHINE.

I believe the world needs more women who are truly empowered to soul-fully and confidently pursue their passion and purpose in a way that doesn’t lead to overwhelm, stress, sickness or burnout. 

I have some other special superpowers too, like creating heart centered connection and lifestyle strategies that are sustainable for women leaders & entrepreneurs so that they can create lives and businesses that feel abundant and free.

I deeply care about my clients and their dreams and they know they have someone who has their back with love and compassion. 

I’ve married all of these things together to solve the problem of too many women falling into scarcity, sickness, burnout, depletion, overwhelm and feeling like they need to go it alone with hustle and striving instead of freedom, flow and ease. 

I’m on a mission to help women wellness entrepreneurs overcome the fears, self-doubt, “shoulds,” and lack of knowledge, support, community, and real examples that keep them from playing bigger in all areas of their lives so they can shift from exhausting hustle to empowered flow in their business and life and create ABUNDANCE in all areas.

That’s why I’m so passionate about leading high-level + heart centered private coaching sessions, group coaching programs and masterminds with women who are ready to receive the support they need to thrive and create the life their souls came here to create. 

Most importantly, I want you to know that when you do this for yourself, you very literally create a ripple effect and make (y)our world a better place. The world needs you!

Ease. Flow. Balance. Health. Energy. Confidence. Joy. Freedom. Excitement. Support. Empowerment. Abundance. 


This is possible for you.

I’d love to show you the way!

Please reach out to me at shinewithchris@gmail.com if you’d like to inquire about working together, women’s retreats, media features, or speaking opportunities.


Work With Me  



As a heart-centered leader with a passion for empowering women, I know you can step fully into your most energetic, confident, empowered self and live an impactful & soulful life. 



 I understand your struggle because I’ve been there, too.

I know how you feel because I’ve been there too. I was a busy mom homeschooling my 3 boys with a 17 year marriage that was falling apart. I was stressed out, trying to do it all, and suffering from all kinds of  hormonal imbalances. Anxiety, digestive issues, trouble sleeping, unwanted weight gain, headaches, hot flashes, up and own moods and a negative inner critic. 

So when that midlife crisis hit me that brought me to my knees with a divorce and going back to school while raising my 3 boys, I was just trying to get through the day and keep all the balls in the air!  

Can you relate to the juggling act?    

My weight crept up. I went through early menopause in my 40’s, I was feeling anxious, depleted and stressed out, eating chips and cheese for dinner and too much wine, and I had that mean girl voice telling me all the ways I just didn’t measure up.  Outside I looked like I was handling it all, but inside I was suffering quietly. 

I knew that something needed to change soon. I was dealing with way too much and my body and mind were suffering. I took on too much and unintentionally put my own needs on the back burner in service of taking care of my new business and family. 

My hormones were out of balance and I was tired, depleted, self-critical and the joy was getting sucked out of my life. I knew there had to be a way out.

What I was doing was not sustainable. If I wanted to be the kind of mom I wanted to be, and build the business of my dreams, I needed to get this figured out. 

I had always been interested in natural health and I knew food had the power to heal, so I went back to school to become a certified nutritional therapy practitioner. This is where my world opened up to the information I needed to heal my body naturally. I learned how to restore my foundations of health, balance my hormones naturally and started feeling like myself again. I became inspired to teach this to other women too. I started teaching nutrition classes to teach women how to do the same. It was amazing seeing their energy increase, unwanted weight drop, sleeping improving,, smiles returning and feeling like they had reclaimed their confidence and health and feel like themselves again. 

But, what I began to notice was that they had trouble taking this information and turning into healthy habits that lasted. We needed to go beyond just what was on our plate and into the additional lifestyle habits that create our whole well being. 

So I searched for a training program that was focused on how habits are created in the brain. I found a program based in something called “neuro-linguistic programming.”  It taught me the Transformational Coaching Method of speaking the language of your brain. And that’s when everything clicked for me. I learned how to help myself and my clients transform old limiting beliefs that were keeping them stuck in the rut of overwhelm, doing too much and defaulting back into old habits, into sustainable ones that created long term health, abundance, balance, flow, confidence, and fulfillment. 

THIS was the missing piece that I needed.

I was inspired to learn everything I could. So I not only completed their basic program but went on to finish their Advanced and Mastery level programs. It completely shifted my relationship with myself, my body, my business and my family. 

Yes, eating real nutritious food is important. As Certified Nutritional Therapy Practitioner,  I believe feeling energized and healthy starts with food. Without the right nutrients, our body, mind and hormones can get out of whack. You can’t continue to eat denatured food, void of nutrients and drink soda or coffee all day and expect to feel amazing. 

Rebalancing our foundations of health is the first step and getting back to whole real food is the first step. And, we need to go beyond just the food and into the brain science of habit change and our internal dialog with ourselves. How are we living in the world and what patterns are we holding on to that keep us pushing past our limits into imbalance and depletion? 

Today I feel a new sense of freedom. I managed my hormonal imbalance naturally, I love the skin I’m in, feel energized to jump out of bed each morning, and have the confidence to get things done and explore what is most meaningful to me in my life.

My business has quadrulpled it’s income, with less stress and hustle and I joyfully take time for me, my family and the things I love again.

After so much time struggling, I was ecstatic that I finally found something that works, which is why I knew I had to share it with women like you! Together we can change the world.


 It’s time to create a new possibility.

 I’m ready to hold that space for you, sweet friend.   


Work with me 



What clients are saying…

“Chris seems to take my messy week and sprinkle it with sunshine…then turns it around and allows me to take credit for it. She has an amazing gift of holding up a mirror even when you may not want to look at it…the tools I am receiving from our meetings are tools that will help me build the life I want. I am forever grateful for her and her support.”  Laurie, Health Coaching and Massage Therapy Client


 “I feel healthier and happier with what I am putting into my body. Thank you for your compassion and support, your knowledge and encouragement is amazingAllison, Health Coaching and Massage Therapy Client


Oh, and in case you’re curious, here’s the boring, cover-letter friendly version:

Christine Williams | Owner, Shine Wellness | Massage Therapist | Transformational Health Coach | Holistic Lifestyle Coach |Advanced and Mastery TCM Coach|Certified Nutritional Therapy Practitioner

A glimpse at my involvement in the holistic wellness community:


Transformational Health Coach


Transformational Life coach


Advanced Transformational Coach


Mastery Transformational Coach


Certified Nutritional Therapy Practitioner

  • RESTART instructor – a 5 week nutritional program that transforms your health in 5 weeks with education, support and community.

  • Weston A. Price Foundation Chapter Leader – Teaching classes on how to make traditional homemade food like sourdough bread, butter, fermented veggies, kombucha.

6 year Licensed Massage Therapist

  • Specialized certification in Clinical Neuromuscular Therapy and Structural Bodywork

    • Certified Integrative Reflexology Practitioner

    • Certified Raindrop Technique Specialist


Partner with local doctors, nurses, acupuncturists and chiropractors, including Northeast Gastroenterology and Digestive Health Associates, Northeast Integrative Medicine, Lockney Wellness and Acupuncture, Carolina Total Care Chiropractic, South Lake Women’s Healthcare, CHS Holistic nurses and more.

Some interesting facts about me:

    • Most people don’t know that I got married in Scotland.


    • Cooking and having fun with my kids in the kitchen makes my heart sing.


    • I love to work with my hands and get creative. Knitting, making candles, crafting, cooking. (maybe that’s why I love my work as a massage therapist, I get to use my hands)


    • My husband and I LOVE to travel together and experience new places and foods, especially craft beers. I think I have a gypsy heart.


    • I have a 15-year-old cat named Whiskers. (He is the most “chill” cat I know. Maybe that’s why he’s lived so long.)


    • My favorite place I have visited is Scotland. I want to go back and see more of that beautiful country I missed the first time. Especially the Islands of Iona and Skye.


  • My favorite form of self-care is having quiet time in the morning, my weekly massage, a walk in the woods, and a semi-annual trip to the Well of Mercy for some recharging time to reconnect with myself, my higher power and to unplug.


How to get started:

For 1-on-1 Transformational Coaching: You’ll start by booking a Soul Shine Success Session. Just click on the link that says “Start Here.” If we’re a good fit, we’ll decide on the best program to meet your goals and pick a start date to begin. After our call, you’ll get an email with the client agreement for you to sign and return to me prior to our first coaching session.

For Group Coaching: Align and Shine Mastermind starts in June and January and is open to only 10 women by invitation. If you would like to supported in this empowering 6 month mastermind, let’s chat in a success session to make sure it’s right for you. 

Have some personal questions about your situation you’d like to discuss before enrolling?

Go ahead and apply for a Soul Shine Success Session and we can figure that out on the phone together!


This is about you.


I can’t wait to see you shine!


book your From Frazzled To Freedom Breakthrough call Now 


Pssssst! Wondering what happens if you click that purple button right up there and schedule a call?

 I’m so glad you asked! Your call is 100% no strings attached. It’s our chance to get to know each other, see if we’re a good fit, and outline your plan for tackling your challenges together, so you can finally invest in the life you’ve been dreaming of!