Well, hey there friend, so sweet of you to drop by!  

Since you’re here, let me tell you a bit about Shine Wellness…


I’m Christine Williams, but my friends call me Chris.

I’m a certified nutritional therapy practitioner and transformational health/ life and success coach for women entrepreneurs.

I love fresh flowers, traveling the world, walks in the woods, inspiring books, sunshine, the mountains, a great cup of coffee, natural remedies, & big hugs.


I help women entrepreneurs struggling with burn out and self doubt, come home to themselves and become empowered, confident, energetic leaders so they can live a life they LOVE.


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I believe the world needs more women who are truly alive and awake in their feminine power, confidently pursuing their soul’s purpose in a way that doesn’t lead to overwhelm, stress, or burnout. 

I have some special gifts, like creating systems that feel manageable and joyful for women leaders & entrepreneurs so that they can create lives and businesses that feel like FREEDOM to them.

People who know me well always tell me I’m awesome at balancing strategy with empowerment to help women create a BIG impact in their health, life and business so they can pursue their sacred vision, while still being able to show up and be present in their lives for what matters most to them outside of running their businesses. 

I’m on a mission to help women leaders and entrepreneurs overcome the fears, self-doubt, burnout and lack of knowledge, support, community, and real examples that keep them from playing bigger in all areas of their lives. 

That’s why I’m so passionate about leading impactful, empowering group programs, workshops,  sister circles and private coaching sessions with women who are READY to make a difference in the world. 

I’d love for you to join me! 

As a woman entrepreneur who leads a business with already enough on your plate,  you want a simple holistic approach with an experienced practitioner who will really listen, and provide the container, support and stretch to uncover the habits zapping your energy, success, mindset and keeping you stuck, so you can get your MOXIE back and operate as your most powerful, joyful, confident self, living in full authenticity and possibility. 


Ease. Flow. Peace. Joy. Freedom. Happiness. Serenity. Support. Fulfilled. 


This is possible for you. YOU are the one who gets to create a successful life on your terms.


I know you’re frustrated.

I know your tired.

I know you want simple.

And I know you want to get out of this rut once and for all.


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As a heart centered healer with a passion for empowering women, I know you can step fully into your most authentic self and live a fulfilled, soulful life. 


What makes my work different…. 

I blend the latest principles in brain science, transformational coaching, nutritional therapy, and self-care tools and teach you how to shift to a more balanced, happy state (and keep it there), by reprogramming the old patterns and habits (the old operating system) that have been keeping you stuck for so long.  By changing the way you THINK about yourself, your business, and self-care, you can live in a empowered way that leaves you feeling confident, energized,  fulfilled and peaceful.

Most importantly, I want you to know that when you do this for yourself, you very literally make the world a better place and create the impact you desire. The world needs you.


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 I understand your struggle because I’ve been there, too.

I know how you feel because I’ve been there too. I was a busy mom homeschooling my 3 boys with a 17 year marriage that was falling apart. I was stressed out, trying to do it all, and suffering from all kinds of health issues from digestive issues, hormonal imbalances, anxiety and a negative body image no matter how much weight I might lose. 

So when that midlife crisis hit me that brought me to my knees with a divorce and going back to school while raising my 3 boys, I was just trying to get through the day and keep all the balls in the air!  I unintentionally put my own needs on the back burner while building my new business and talking care of my family.

Can you relate to the juggling act?    

My weight crept up. I went through early menopause in my 40’s, I was feeling anxious, depleted and stressed out, eating chips and cheese for dinner and too much wine, and I had that mean girl voice telling me all the ways I just didn’t measure up.  Outside I looked like I was handling it all, but inside I was suffering. 

I knew that something needed to change soon. I was dealing with way too much and my body and mind were suffering. If I wanted to be the kind of mom and leader I wanted to be, I needed to make a shift. I was aware that food could affect my health, energy and my moods, so I decided to go back to school to become a Certified Nutritional Therapy Practitioner. I had studied and practiced traditional food principles while raising my family but felt that maybe I was missing something. Surely by going back to school, I would know exactly what I should eat and be able to easily lose the weight and keep it off and feel like myself again. 

So, I went back to school, and became a Nutritional Therapy Practitioner. I taught nutritional wellness programs that helped my clients restart their health and wellness. But there was a missing piece. I could teach my clients what to eat, but after the initial excitement or when the program ended, they would default back to their old habits. Something wasn’t sticking. 

To be totally honest, it was embarrassing. I was a Nutritional Therapy Practitioner for goodness sake! And I couldn’t help my clients stay on track and get the results they wanted. What was I missing?

Then I came across a coaching program that was focused not on food but about how habits are created in the brain.  It was based in something called “neuro-linguistic programming.”  It taught me the Transformational Coaching Method of speaking the language of your brain. And that’s when everything clicked for me. TCM helped me retrain my brain and actually changed the way my nervous system responds to stress and how I responded rather than reacted to life.


THIS was the missing piece, that combined with sacred self-care, helped me and my clients become the confident, empowered energetic leaders and entrepreneurs we were meant to be.


Yes, eating real nutritious food is important. It starts with food. Without the right nutrients our body and mind can get out of wack.   And, an additional piece was needed. Going beyond just the food and into the brain science of habit change and our internal dialog with ourselves. How are we living in the world and what patterns are we holding onto that keep us pushing past our limits into imbalance?

Going through that program made it clear to me that the secret staying out of overwhelm in alignment with my business goals and healthy lifestyle habits really had everything to do with the old patterns, beliefs and habits that were wired in my brain. And the great news was that I could change them. I had the power create a new way of living and being.

I was inspired to learn everything I could. So I not only completed their basic program but went on to finish their Advanced Transformational coaching and Mastery level programs. 



Today I lead my business and family with a sense of soul-fullness, energy, fulfillment, joy and relaxed confidence.


Today, I have new sense of freedom and I have my MOXIE back!

And I’d love to help you get yours back too. 


 It’s time to create a new possibility.

 I’m ready to hold that space for you, sweet friend.   


Work with me 



What clients are saying…

“Chris seems to take my messy week and sprinkle it with sunshine…then turns it around and allows me to take credit for it. She has an amazing gift of holding up a mirror even when you may not want to look at it…the tools I am receiving from our meetings are tools that will help me build the life I want. I am forever grateful for her and her support.”  Laurie, Health Coaching and Massage Therapy Client


 “I feel healthier and happier with what I am putting into my body. Thank you for your compassion and support, your knowledge and encouragement is amazingAllison, Health Coaching and Massage Therapy Client


Oh, and in case you’re curious, here’s the boring, cover-letter friendly version:

Christine Williams | Owner, Shine Wellness | Massage Therapist | Holistic Health Coach | Transformational Lifestyle Coach |Advanced and Mastery TCM Coach|Certified Nutritional Therapy Practitioner

A glimpse at my involvement in the holistic wellness community:

    • 25 year Yoga Teacher


    • 7 year Master Holy Yoga Teacher


    • 6 year Licensed Massage Therapist


    • Specialized certification in Clinical Neuromuscular Therapy and Structural Bodywork


    • Certified Integrative Reflexology Practitioner


    • Certified “Nurturing the Mother” Prenatal Massage Therapist 


    • Certified Nutritional Therapy Practitioner


    • Certified Holistic Health Coach


    • Transformational Life coach
    • Advanced Transformational Coach
    • Mastery Transformational Coach


    • Weston A. Price Foundation Chapter Leader – Teaching classes on how to make traditional homemade food like sourdough bread, butter, fermented veggies, kombucha.


    • RESTART instructor – a 5 week nutritional program that transforms your health in 5 weeks with education, support and community.
    • Whole30 Coach


  • Partner with local doctors, nurses, acupuncturists and chiropractors, including Northeast Gastroenterology and Digestive Health Associates, Northeast Integrative Medicine, Lockney Wellness and Acupuncture, Carolina Total Care Chiropractic, South Lake Women’s Healthcare, CHS Holistic nurses and more.

Some interesting facts about me:

    • Most people don’t know that I got married in Scotland.


    • Cooking and having fun with my kids in the kitchen makes my heart sing.


    • I love to work with my hands and get creative. Knitting, making candles, crafting, cooking. (maybe that’s why I love my work as a massage therapist, I get to use my hands)


    • My husband and I LOVE to travel together and experience new places and foods, especially craft beers. I think I have a gypsy heart.


    • I have a 15-year-old cat named Whiskers. (He is the most “chill” cat I know. Maybe that’s why he’s lived so long.)


    • My favorite place I have visited is Scotland. I want to go back and see more of that beautiful country I missed the first time. Especially the Islands of Iona and Skye.


  • My favorite form of self-care is having quiet time in the morning, my weekly massage, a walk in the woods, and a semi-annual trip to the Well of Mercy for some recharging time to reconnect with myself, my higher power and to unplug.


How to get started:

For 1-on-1 Transformational Coaching: You’ll start by booking a breakthrough session coaching call. Just click on the link that says “Apply for Your Breakthrough Session.” If we’re a good fit, we’ll decide on the best program to meet your goals and pick a start date to begin. After our call, you’ll get an email with the client agreement for you to sign and return to me prior to our first coaching session.

For Group Coaching: The Maximum Moxie group program is only open a few times a year. You will need to register for the next session. You will receive confirmation of your registration and your materials will be sent to you via email along with a link to join our weekly Zoom calls and join in the private FB group. 

Have some personal questions about your situation you’d like to discuss before enrolling?

Go ahead and apply for a Breakthrough Session and we can figure that out on the phone together!


This is about you.


I can’t wait to see you shine!


book your “Get Your Moxie Back” breakthrough session Now 


Pssssst! Wondering what happens if you click that purple button right up there and schedule a call?

 I’m so glad you asked! Your Breakthrough Session is 100%  no strings attached. It’s our chance to get to know each other, see if we’re a good fit, and outline your plan for tackling your challenges together, so you can finally invest in the life you’ve been dreaming of!